The Carpages Dealer Blog
Ideas and insights for Canadian dealers.
How Car Dealers Can Use AI for a Real Competitive EdgeWhere AI actually helps a dealership today: shoppers who search with AI, better listings, faster lead response, and the guardrails that keep it accurate.Read the post
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Inventory & AI · Mar 4, 2026How Car Dealers Can Use AI for a Real Competitive EdgeWhere AI actually helps a dealership today: shoppers who search with AI, better listings, faster lead response, and the guardrails that keep it accurate.
Marketing · Feb 25, 2026The 7 C's of Digital Marketing for Car DealersA practical digital marketing framework for Canadian dealers: content, community, customization, communication, convenience, connection and conversion.
Industry insights · Sep 9, 2025Why a Canadian Digital Partner Matters for DealersCanadian dealers work under Canadian rules: provincial advertising law, CASL, privacy and French. Why a partner who knows them protects your store.
OEM programs · Aug 22, 2025Honda and Acura Certified Websites: What Dealers GetWhat a Honda Canada certified Carpages website gives Honda and Acura dealers: OEM data and incentives, brand compliance, support and inventory tools.
OEM programs · Aug 13, 2025Carpages: First Honda-Certified Website Vendor in CanadaHonda Canada has confirmed Carpages as its first certified website vendor. What it means for Honda and Acura dealers across Canada.
Marketing · Aug 12, 2025Auto Finance Leads: How Dealers Get Better OnesMost Canadian car buyers finance. How to turn online credit applications into better auto finance leads, and the consent and advertising rules to follow.
Industry insights · Aug 8, 2025Best and Worst Selling Cars in Canada in 2025Canada's best and worst selling vehicles of 2025: full-year sales by model, the brands that gained and lost, and what it means for a dealer's inventory.
Marketing · Jul 18, 2025Local SEO for Dealerships: How to Own "Used Cars Near Me"A practical local SEO checklist for Canadian dealers: Google Business Profile setup, reviews, location pages and inventory pages that rank in local search.
Marketing · Jul 11, 20255 Dealer Website Features That Convert More LeadsFive features that turn dealer website visitors into leads: fast mobile pages, useful search, complete vehicle pages, easy contact and online deal steps.
Industry insights · Jun 20, 2025Dealership Phone Skills: Build Trust From the First CallHow Canadian dealerships can handle sales calls better: answer every call, set appointments, call back within the rules and treat callers like buyers.
Marketing · Jun 13, 2025Car Sales Follow-Up Emails: A Guide for Canadian DealersHow to follow up car sales leads by email: response times, a 7-day plan, ready-to-use templates and the CASL rules every Canadian dealer must follow.
Industry insights · Jun 5, 2025Online Presence for Independent Dealers: 5 EssentialsFive things every independent used car dealer in Canada should get right online: Google Business Profile, marketplaces, a website, Marketplace and reviews.
Websites · Jun 5, 2025How to Build a Car Dealership Website That SellsA step-by-step guide to building a car dealership website in Canada: the pages you need, inventory, speed, compliance, lead handling and tracking.
Inventory & AI · May 20, 2025AI Vehicle Descriptions: How Dealers Use Them WellHow AI-written vehicle descriptions help dealers list faster and rank better, what Google says about AI content, and how to keep every listing accurate.
Websites · May 2, 2025Dealer Website Speed: Why Fast Mobile Pages Sell CarsHow fast your dealer website needs to be on a phone, how Google measures it with Core Web Vitals, what slows dealer sites down and how to fix it.
Marketing · Apr 25, 2025Dealer Ad ROI: Getting More From Google and Meta AdsHow Canadian dealers get a better return on Google and Meta ads: clear goals, inventory-based campaigns, conversion tracking and compliant ads.
Inventory & AI · Apr 11, 2025All-In Pricing and Transparent Listings: Dealer RulesWhat Canadian dealers must include in an advertised vehicle price, province by province, plus federal drip-pricing rules and honest listing habits.
Industry insights · Mar 20, 2025Spring Car Buying in Canada: How Dealers Win the RushSpring is Canada's busiest season for car sales. The data behind the rush, what drives it, and a dealer's checklist to be ready by March.
Inventory & AI · Mar 7, 2025Facebook Marketplace for Car Dealers: Best PracticesHow Canadian dealers sell on Facebook Marketplace today: the rules since 2023, listing best practices, fast replies, and how to keep posts in sync.
Websites · Feb 28, 2025How to Choose a Dealer Website Provider in CanadaA buyer’s guide for Canadian dealers: the questions to ask a dealer website provider about speed, inventory, compliance, support and contracts.
Inventory & AI · Feb 21, 2025Ontario Dealer Bill of Sale: What It Must IncludeWhat an Ontario dealer bill of sale must contain under OMVIC rules: parties, price, disclosures, trade-ins and required statements, plus e-signatures.
Marketing · Feb 14, 2025Google Vehicle Ads for Canadian Dealers: How They WorkWhat Google Vehicle Ads are, what Canadian dealers need to run them (feed, Business Profile, all-in prices, clean photos) and how to get results.
OEM programs · Jan 27, 2025Toyota and Lexus Certified Websites: A Dealer GuideWhat a manufacturer-approved website gives Toyota and Lexus dealers in Canada: brand compliance, speed, SEO and support, and what to ask a provider.
OEM programs · Jan 22, 2025Ford and Lincoln Certified Websites: A Dealer GuideWhat a certified Ford or Lincoln dealer website includes in Canada, how it helps with SEO and compliance, and what to ask before you choose a provider.
Inventory & AI · Jan 10, 2025Vehicle Image Overlays: What Works and What’s AllowedHow dealers use branded image overlays to sell offers and financing on every photo, where overlays help, where they get ads rejected, and the rules.
Industry insights · Jul 30, 2024How Canadians Shop for Cars Online in 2026What recent research says about how Canadians shop for cars online, which steps they want to do digitally, and what it means for your dealership.
Inventory & AI · Jul 30, 2024Vehicle Photos That Sell: A Dealer's GuideHow photos affect vehicle listing performance, a shot list for every unit, platform photo rules, and how to keep photos honest and consistent.
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