A Canadian family business since 2004.
We started Carpages to make car shopping in Canada easier and more trustworthy. Twenty-plus years later, we help dealers across the country sell more vehicles online.
Canadian Owned & OperatedCar buying was stuck in the past.
In the early 2000s, buying a car in Canada still meant newspaper classifieds, limited information and too much uncertainty. Our founding family saw what the internet could change, and in 2004 they launched Carpages.ca, one of the first dedicated online vehicle marketplaces in Canada.
From the start, the goal was a marketplace shoppers could trust. Every vehicle on Carpages.ca comes from a government-registered dealer or an identity-verified seller, and shoppers can ask questions and get answers straight from the source.
As dealers moved their business online, we grew with them: first with dealer websites, then certified OEM programs, digital advertising and the AI-powered inventory tools dealers use today.
Two decades of firsts.
- 2004Carpages.ca launchesA family-run start-up builds one of the first dedicated online vehicle marketplaces in Canada, at a time when most car shopping still meant newspaper classifieds.
- 2008Unlimited vehicle photosCarpages becomes the first vehicle marketplace in Canada to offer unlimited vehicle photos for dealers.
- 2010Websites for dealersLaunch of our first dealer website, built on a platform that became known as DealerSite+.
- 2013Mobile appsBuilt mobile apps for iPhone and Android. Our iPhone app gained more than 20,000 downloads within months.
- 2020Buy From HomeTo support dealers during the pandemic, we created our Buy From Home initiative.
- 2022Ford & Lincoln certifiedVendor certification status with Ford of Canada and launch of Ford dealer website platform.
- 2023Toyota & Lexus certifiedAnnounced our certification status with Toyota & Lexus Canada.
- 2025AI and automationAutoIntelligence, Background Studio, Cruise Control and Dashboard Connect turn hours of listing work into minutes.
- 2025First Honda-certified vendorHonda Canada approves Carpages as the first certified website vendor for Honda & Acura dealers.
- TodayStill family-run, still 100% CanadianWebsites, inventory tools and marketing for dealers coast to coast, built and supported in Canada.
To deliver innovative technology to serve people.
Five core values guide how we build products and how we work with dealers. Ask anyone on our team about them.
- 01Dealer FirstWe measure our success by our dealers' success.
- 02Golden RuleWe treat dealers, shoppers and each other the way we'd want to be treated.
- 03Team SpiritWe win together, across every department.
- 04Personal GrowthWe keep learning, so our people and our products keep getting better.
- 05DiligenceWe sweat the details, because dealers count on us every day.
Built in Canada, for Canadian dealers.
Being fully Canadian lets us put all our energy into results for Canadian dealers. We understand the market, from regional shopping habits to provincial regulations, in a way international competitors can't.
As we keep growing, one thing stays the same: Carpages.ca is proudly Canadian, and the success of Canadian dealerships comes first.
Why being Canadian matters
SOC 2 compliant · UCDA memberWant to build with us?
We're always looking for people who care about dealers as much as we do.
Let's grow together.
Tell us about your dealership and a member of our team will reach out. No commitment required.
- Websites, ads and inventory tools in one place
- A dedicated Canadian support team
- No long-term commitment