By
·
2 minute read
Digital advertising has become an essential part of every Canadian dealership's sales strategy. But simply running ads isn’t enough—it’s about running the right ads, to the right audience, at the right time. That’s where DealerEdge+ comes in. Built specifically for automotive retail, DealerEdge+ gives dealers the power to launch, manage, and optimize campaigns across multiple channels while tracking real-world results.
Understanding DealerEdge+
DealerEdge+ is Carpages' proprietary ad platform designed to simplify and enhance digital campaign management. Whether you’re targeting ready-to-buy consumers on Google, reaching browsers on Meta, or exploring new audiences on Microsoft Ads, DealerEdge+ centralizes everything in one intuitive system.
With features like Google Vehicle Ads integration, Facebook/Instagram Automotive Inventory Ads, Microsoft advertising, custom retargeting campaigns, and real-time performance dashboards, the platform equips dealers with the tools they need to succeed.
Built for Dealership Success
What sets DealerEdge+ apart is how it addresses the unique challenges of dealership marketing. It promotes only the vehicles you have in stock, automatically updates ads when your inventory changes, and uses precise location targeting to connect with buyers nearby. Budgets are flexible, and the platform continuously optimizes performance so that your ad dollars go further.
Measuring What Matters
One of the most powerful aspects of DealerEdge+ is its transparency. Every ad dollar is tracked, providing detailed insights into impressions, clicks, leads, and conversions. You can view inventory-level performance metrics and understand attribution across devices and platforms—all from one central dashboard. This gives you the power to make smarter decisions in real time.
What Dealers Are Seeing
Dealers using DealerEdge+ are seeing tangible results: lower cost-per-lead, more engagement on promoted inventory, and increased visibility during key moments like sales events. For example, one Ontario-based Ford dealer experienced a 42% increase in Vehicle Detail Page views within the first month of using the platform.
Getting the Most Out of DealerEdge+
To maximize your return, it’s important to keep inventory data current, tailor campaigns around promotions and events, retarget previous website visitors, and regularly review performance metrics. DealerEdge+ is designed to make these tasks seamless, putting control and clarity in your hands.
If you're investing in digital ads, you deserve results you can see. DealerEdge+ gives Canadian dealerships the control, clarity, and customization needed to make every dollar count. It's not just another ad tool—it’s your competitive edge.
Want to see how DealerEdge+ can supercharge your campaigns? Book a free session with a Carpages Campaign Advisor today!
--
At Carpages.ca, we take great pride in being a 100% Canadian-owned and operated company since our inception in 2004. From the very beginning, our mission has been to support Canadian car dealerships by providing innovative digital marketing solutions tailored to the unique needs of the Canadian automotive market.