Toyota and Lexus Certified Websites: A Dealer Guide

Toyota and Lexus had record years in Canada in 2025, with the two brands selling 216,258 and 33,187 vehicles (The Car Guide). That’s a lot of shoppers comparing Toyota and Lexus stores online, and a lot of them deciding which dealer to visit based on the website.

A manufacturer-approved website gets the brand side right for you. Here’s what it includes and how to make it work harder for your store.

Built to brand standards

A certified Carpages website for Toyota and Lexus stores meets Toyota and Lexus branding and data standards, and stays compliant as those standards change. You still choose custom colours within the guidelines and update your own content through a WordPress CMS. New and used inventory flows in from the Carpages Dealer Dashboard. You can see one live at Smithers Toyota, built and supported by Carpages.

Built for speed

Google indexes the mobile version of your site (Google) and recommends good Core Web Vitals: main content visible within 2.5 seconds, a response to taps within 200 milliseconds and a stable layout (web.dev, Google). OEM sites carry a lot of heavy content: model galleries, colour pickers, video. Carpages Toyota and Lexus websites are optimized for speed, reliability and usability, so that content doesn’t slow down the pages shoppers actually use.

Local SEO for Toyota and Lexus stores

• One Business Profile per brand. Google lets a new-car dealer create a profile for each brand it sells new, plus service and parts profiles (Google). A combined Toyota and Lexus store can appear in searches for both.
• Unique content beats shared content. Every dealer in the program has the same model pages. Your inventory descriptions, local pages and reviews are what Google can tell apart.
• Prices that match the rules. In Ontario, advertised prices must be all-in, with only HST and licensing left out (OMVIC).

A real person who knows your store

Every Toyota and Lexus website comes with a dedicated Client Success Advisor: a response to any website issue within two business hours, monthly performance calls and status updates on every open project.

Inventory and advertising built in

Manage inventory from the Carpages Dealer Dashboard and mobile app, with a VIN decoder, window sheet printing and real-time monthly reports, and add the Carpages inventory tools as you need them. DealerEdge+ runs Google and Facebook campaigns built from your live inventory.

Questions to ask any provider

• Is your website approved for Toyota and Lexus in Canada?
• How fast are your Toyota and Lexus sites on a phone? Ask for real Core Web Vitals.
• How do OEM offers and my own inventory appear together?
• What’s your guaranteed support response time?

See the Toyota and Lexus program, or read our guide to choosing a dealer website provider.