Best and Worst Selling Cars in Canada in 2025

Canadians bought about 1.9 million new light vehicles in 2025, up 2% on 2024 (Automotive News Data Center via The Car Guide). Growth slowed from 8.2% the year before, as the trade dispute with the U.S., paused imports of some models and the end of federal EV rebates all weighed on the market. DesRosiers Automotive Consultants still called it the best year since 2019 (Autoservice World).

Underneath that steady total, the mix moved a lot. Trucks and SUVs took 88% of new vehicle sales, and passenger-car sales were less than half what they were in 2019 (Statistics Canada). Here’s who won, who struggled, and what it means for the vehicles on your lot.

The 10 best-selling vehicles in Canada in 2025

Full-year unit sales and change from 2024, from Automotive News Data Center figures compiled by The Car Guide (source):

1. Ford F-Series: 138,470 (+3.4%)
2. Toyota RAV4: 75,573 (−2.6%)
3. GMC Sierra: 59,962 (+0.1%)
4. Honda CR-V: 55,987 (+1.1%)
5. Chevrolet Silverado: 54,068 (+3.8%)
6. Ram 1500/HD: 42,759 (−25%)
7. Hyundai Tucson: 41,840 (+40.2%)
8. Nissan Rogue: 36,034 (+10.1%)
9. Ford Escape: 32,956 (+6.2%)
10. Subaru Crosstrek: 32,534 (+14.9%)

The Car Guide left the Nissan Kicks out of its ranking. Counting the Kicks and Kicks Play together, Nissan sold more than 40,000, which would have put them in the top 10 (The Car Guide).

A few things stand out:

• Pickups are still the backbone. The F-Series sold more than the RAV4 and CR-V combined. Ford says 2025 was the F-Series’ 60th straight year as Canada’s best-selling pickup, and its compact Maverick doubled to 16,308 (Ford Canada).
• Ram fell hard. Sales dropped by a quarter, and Stellantis as a group was down 11.7% (The Car Guide).
• Hybrids are mainstream. 35,325 of the 55,987 CR-Vs sold were hybrids, and electrified models made up 49.7% of Toyota’s Canadian sales (The Car Guide).
• The Civic is the last car standing. At 31,054 units, the Honda Civic was Canada’s best-selling passenger car, just outside the top 10.

The worst-selling vehicles in Canada in 2025

The lowest-volume models were almost all expensive flagships and luxury EVs. This list leaves out vehicles that were discontinued or launched part-way through the year, exotics and hydrogen cars (The Car Guide):

1. Lexus LS: 28
2. Maserati GranTurismo: 30
3. Genesis G90: 38
4. Audi A8: 40
5. Mercedes-Benz EQS: 56 (−61.6%)
6. BMW XM: 70 (−24.7%)
7. Lexus RC: 81 (−33.1%)
8. Mercedes-Benz EQS SUV: 82 (−68.2%)
9. BMW i7: 86 (−26.5%)
10. Alfa Romeo Giulia: 127

For a mainstream dealer, the more useful list is the vehicles that fell fastest. Electric models dominate it. Full-year 2025 declines included the Audi Q4 e-tron (−75%), Hyundai IONIQ 5 (−65%), Alfa Romeo Tonale (−50%), Nissan Ariya (−48%) and, outside EVs, the Chevrolet Blazer (−34%) (The Car Guide). Tesla’s Canadian sales fell 66.7% to 18,359 (The Car Guide).

Winners and losers by automaker

• GM was the top-selling automaker group for a third straight year, at 299,813 (+1.9%).
• Ford was close behind at 293,897 (+5.5%).
• Toyota and Lexus sold 249,445 (+4.4%), with record years for both brands.
• Stellantis dropped to 114,720 (−11.7%), with Dodge and Ram each down more than 20%.
• Buick, Lincoln, Mazda, Hyundai, Kia and Audi all grew faster than the market.

All figures: Automotive News Data Center via The Car Guide.

Why EV sales fell in 2025

Zero-emission vehicles (battery-electric and plug-in hybrids) fell 35.7% to 169,972 units, or 8.7% of new vehicle sales, down from 13.8% in 2024 (Statistics Canada). The federal iZEV rebate ran out of money in January 2025 and formally closed that March (Transport Canada), and Quebec cut its Roulez vert rebates.

That picture has changed for 2026. Ottawa launched the Electric Vehicle Affordability Program for purchases and leases from February 16, 2026: up to $5,000 for a battery-electric vehicle and $2,500 for a plug-in hybrid this year, stepping down each year after, with a $50,000 price cap that doesn’t apply to vehicles made in Canada (Transport Canada). Quebec’s Roulez vert pays up to $2,000 on a new battery-electric vehicle in 2026 and ends December 31, 2026 (Gouvernement du Québec).

The used market in 2025

Used prices were steady rather than falling. AutoTrader’s price index put the average used vehicle at $35,201 at the end of 2025, up 2.0% on a year earlier, while the average new vehicle slipped 2.7% to $63,439 (AutoTrader.ca). Canadian Black Book’s retention index ended the year 1.9% lower than in December 2024 (Canadian Black Book).

Where 2026 is heading

New-vehicle sales were roughly flat through the first half of 2026, down 1% at 948,977 units (The Car Guide). September was the fourth straight month of year-over-year gains, leaving the year to date 0.7% behind 2025 (Canadian Auto Dealer).

What this means for your lot

• Stock what moves in your market. Compact SUVs and pickups are the volume. If your used inventory doesn’t reflect that, your listings won’t match what most shoppers are searching for.
• Price slow sellers on evidence. A model with falling new-car sales can still sell well used, at the right price. Compare each unit to what’s actually listed near you before you cut, rather than applying a flat discount.
• Know the EV rules before the customer asks. With a new federal rebate and Quebec’s program ending this year, used and new EV shoppers have questions. A salesperson who can explain eligibility earns trust.
• Watch days on lot by segment. National numbers set the trend; your own aged-inventory report tells you when to act.

MarketPulse shows each vehicle’s price against comparable vehicles for sale in your market, adjusted for year and odometer, so pricing a slow unit is a decision instead of a guess. Cruise Control then lets you schedule a discount on the vehicles you choose, with a start and end date.