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Best & Worst Selling Cars in Canada in 2025....So Far

Picture of carpages By  carpages  ·  2 minute read

 

According to Automotive News/The Car Guide, total Canadian new‑vehicle sales from January through June 2025 hit 958,442 units, a year‑over‑year increase of 4.3 %. SUVs and pickup trucks continued to dominate, accounting for 86.6 % of the market

Top 10 Models Sold in 2025

  1. Ford F‑Series – 63,792 units sold (+ 5 %)

  2. Toyota RAV4 – 41,548 units (‑1 %)

  3. GMC Sierra – 33,288 units (+ 8 %)

  4. Chevrolet Silverado – 31,857 units (+ 17 %)

  5. Honda CR‑V – 30,915 units (+ 18 %)

  6. Ram 1500/Heavy Duty – 21,893 units (‑31 %)

  7. Nissan Kicks – 20,136 units (+ 106 %)

  8. Nissan Rogue – 18,846 units (flat)

  9. Hyundai Tucson – 18,745 units (+ 21 %)

  10. Honda Civic – 17,600 units (+ 21 %)

Other brand performance in Q2 showed:

  • Ford still ahead but down ~3.6 % year‑over‑year

  • Toyota up ~6.5 %, now within ~1,200 sales of Ford

  • Strong growth from Hyundai (+13.8 %), Honda (+31.6 %), Kia (+25.5 %)

Slower‑Selling Models & Inventory Pressure

While Canada’s market performers skew truck/SUV-heavy, some models are experiencing over‑stock and slow movement:

According to U.S. inventory data from CarEdge, models with the highest Market Day Supply (i.e. slowest selling speeds) include:

  • Audi S6 (~482 days)

  • Audi A6 (~409 days)

  • Volkswagen ID.4 (~297 days)

  • Audi Q4 e‑tron (~271 days)

  • Nissan Murano (~234 days)

  • Ram 2500 (~233 days)

  • Porsche Taycan (~229 days)

  • Kia EV6 (~217 days)

  • Land Rover Discovery (~216 days)

While these data are U.S.-based, many of these same EV luxury models and midsize SUVs are also slow sellers in Canada. Demand remains weak, especially in the EV category following the suspension or reduction of federal and provincial rebates

Driving.ca’s “Worst‑Selling Vehicles in H1 2025” list (Canada-specific, though without exact model names in our sources) highlights some low-volume, deeply declining models not represented in the top 10

What This Means for Dealerships

✅ Inventory and Sales Strategy

  • Stock high-demand models: The Ford F‑Series, Toyota RAV4, GM trucks, and compact SUVs like CR‑V and Tucson are key movers—make sure inventory aligns with these trends.

  • Caution with declining segments: Ram-heavy duty models saw a steep decline (‑31 %), and some EVs are drastically underperforming.

🧠 EV Segment Awareness

  • EV sales have slumped since incentive programs were scaled back in provinces like Ontario and Quebec (though Quebec has since reinstated rebates)

  • The Chevrolet Equinox EV, GM’s EV bestseller in Canada in 2024 (nearly 17,000 units), plummeted in early 2025 following policy changes. Dealers should be strategic with pricing and promotion for EV offerings.

💡 Key Tactics

  • Promote mid-level SUVs and pickups vigorously—they’re driving most of the volume.

  • Use slow-selling data strategically: Models with extended market day supply can be leveraged as negotiation opportunities with customers.

  • Track rebates/incentives at provincial levels, especially in Quebec where EV demand may bounce back.

  • Be mindful of regional demand patterns: SK/AB have stronger pickup demand; ON/QC lean toward compact SUVs.