Honda and Acura Certified Websites: What Dealers Get

A Honda or Acura dealer’s website has two jobs that can pull against each other. It has to look and behave like part of the Honda family, with accurate models, pricing and incentives that change every month. And it has to sell your store: your inventory, your people, your offers.

A certified website handles the first job for you, so you can put your energy into the second. Carpages was the first website vendor certified by Honda Canada (read the announcement). Here’s what that means for a Honda or Acura store.

Accurate OEM data, without the busywork

A certified Carpages website is integrated with Honda Canada’s data pipeline. New vehicle information, pricing and incentives come from Honda directly, so your model pages and offers match what Honda is advertising.

That accuracy matters more than it might seem. Shoppers compare your price with Honda’s site and with other dealers. A stale incentive or a wrong trim price costs trust, and in Ontario, advertised prices must also be all-in, including freight and PDI (OMVIC).

Brand compliance that keeps up

Certified sites are built to Honda Canada’s Brand Fundamentals and kept compliant as those standards change. When Honda updates its requirements, the platform is updated, rather than each dealer chasing the changes on their own.

A real person who knows your store

Every Honda and Acura website comes with a dedicated Client Success Advisor:

• A response to any website issue within two business hours. Always.
• Monthly performance calls to review how your site is doing.
• Status updates on every open project and issue.

A website you can make your own

Within the brand standards, the site is yours: a WordPress CMS you can update yourself, custom colours, modern animations, fluid responsive layouts and on-page SEO best practices. You can see one live at Owen Sound Honda, built and supported by Carpages.

Inventory tools built in

Your new and used inventory is managed from the Carpages Dealer Dashboard and mobile app, with a VIN decoder, window sheet printing and real-time monthly reports. The Carpages inventory tools, such as AutoIntelligence descriptions and Background Studio photos, plug straight in.

Traffic to match

A great website still needs visitors. DealerEdge+ runs Google and Facebook campaigns built from your live inventory to drive traffic and leads to your site. Don’t forget the basics either: Google lets new-car dealers create a Business Profile for each brand they sell, plus separate profiles for service and parts (Google).

Moving to a certified site

If you’re considering a switch, ask about timelines, how your current inventory and content move over, and what changes for your team day to day. Our guide to choosing a dealer website provider lists the questions worth asking any vendor. For details on the Honda and Acura program, see our Honda and Acura websites page.