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How to Turn Your Dealership Website Into a 24/7 Sales Machine

Picture of carpages By  carpages  ·  1 minute read

In today’s fast-paced automotive market, your dealership website shouldn’t just showcase your inventory—it should sell it.
If your site isn't generating leads around the clock, you're leaving money on the table. Here’s how to make your website work harder for you—day and night.

1. Optimize for Mobile, Always

More than 70% of auto shoppers start their search on a smartphone. If your site isn’t mobile-first—fast, responsive, and thumb-friendly—you’re losing leads before they even hit the “contact” button.

Pro Tip: Use heatmaps to see how mobile users navigate your VDPs. Then simplify and prioritize the most-used elements.

2. Add Click-Worthy CTAs on Every Page

A strong call-to-action (CTA) can double your leads. Make sure every page on your site gives a clear next step—whether it’s booking a test drive, calculating payments, or starting a trade-in appraisal.

Examples:

  • “See it in person – Book a test drive”

  • “Get pre-approved in minutes”

  • “What’s your car worth? Find out instantly”

3. Offer Instant Value With Trade-In & Credit Tools

Buyers love instant answers. Tools like online trade-in calculators and pre-approval forms keep shoppers engaged and give your sales team warm leads—complete with vehicle preferences and budget ranges.

Carpages dealers benefit: Every lead from your VDP is tied to a real vehicle, and delivered in real time.

4. Use Chatbots & SMS to Stay Open After Hours

Customers browse after dinner. If no one’s there to answer questions, a chatbot can capture interest and hand it off to your sales team the next morning. SMS follow-ups have a 98% open rate—don’t ignore that channel.

5. Leverage Local SEO to Get Discovered First

Make sure your dealership shows up for key searches like “used trucks near [your city]” or “best SUV deals in [region]”. Google Business Profile, structured data, and quality local backlinks all help.

Ready to Power Up Your Website?

If your current site isn’t keeping up, it might be time for an upgrade. At Carpages Dealer Solutions, we build conversion-focused websites designed specifically for Canadian dealerships. From integrated inventory feeds to built-in lead tools, we make sure your digital showroom never closes.

👉 Learn more at dealers.carpages.ca