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Drive More Eyes to Your Inventory with Google Vehicle Ads

Picture of carpages By  carpages  ·  1 minute read

Your inventory already lives online—now put it in front of buyers actively searching.

Google Vehicle Ads (GVAs) are a game-changer for Canadian auto dealers. Unlike traditional Google Ads that drive traffic to your homepage, GVAs show your live inventory directly in search results—complete with price, mileage, and a photo.

In short: shoppers see your cars before they even click.

📈 What Are Google Vehicle Ads?

GVAs are paid listings that appear at the top of Google when someone searches for a vehicle (e.g., “2020 Ford Escape Toronto”). These ads pull live vehicle data from your inventory feed and show cars for sale—similar to shopping ads for products.

With just one click, buyers land straight on the vehicle details page (VDP), not a generic landing page.

🚗 Why Dealers Love GVAs

1. Hyper-targeted exposure
Your vehicles show up for exact searches—like year, make, model, and location—so you only pay for high-intent clicks.

2. Better ROI than traditional ads
GVAs send buyers directly to the vehicle they want, cutting down wasted ad spend and improving lead conversion rates.

3. Fully automated listings
Once your inventory is synced, Google updates ads in real-time as vehicles are added, sold, or priced differently—no manual changes required.

🔧 What You Need to Get Started

To run GVAs, you’ll need:

  • A live inventory feed (Carpages provides this)

  • A Google Merchant Center account

  • A vehicle ad campaign in Google Ads

  • A verified website that hosts your inventory

The good news? Carpages makes this easy by helping dealers set up, manage, and optimize their GVA campaigns through our fully managed service.

📊 What Dealers Are Seeing

Dealers using GVAs with Carpages support have reported:

  • Up to 40% more VDP traffic

  • Lower cost-per-lead compared to Facebook and standard search ads

  • A higher conversion rate from search to lead form

🎯 Get in Front of Real Buyers Today

If your competitors are already using Google Vehicle Ads and you’re not—you’re missing out on the highest-intent shoppers in your market.

👉 Ready to activate GVAs for your inventory? Contact us and we’ll walk you through it step by step.