In today’s fast-paced automotive market, your dealership website shouldn’t just showcase your inventory—it should sell it.
If your site isn't generating leads around the clock, you're leaving money on the table. Here’s how to make your website work harder for you—day and night.
More than 70% of auto shoppers start their search on a smartphone. If your site isn’t mobile-first—fast, responsive, and thumb-friendly—you’re losing leads before they even hit the “contact” button.
Pro Tip: Use heatmaps to see how mobile users navigate your VDPs. Then simplify and prioritize the most-used elements.
A strong call-to-action (CTA) can double your leads. Make sure every page on your site gives a clear next step—whether it’s booking a test drive, calculating payments, or starting a trade-in appraisal.
Examples:
“See it in person – Book a test drive”
“Get pre-approved in minutes”
“What’s your car worth? Find out instantly”
Buyers love instant answers. Tools like online trade-in calculators and pre-approval forms keep shoppers engaged and give your sales team warm leads—complete with vehicle preferences and budget ranges.
Carpages dealers benefit: Every lead from your VDP is tied to a real vehicle, and delivered in real time.
Customers browse after dinner. If no one’s there to answer questions, a chatbot can capture interest and hand it off to your sales team the next morning. SMS follow-ups have a 98% open rate—don’t ignore that channel.
Make sure your dealership shows up for key searches like “used trucks near [your city]” or “best SUV deals in [region]”. Google Business Profile, structured data, and quality local backlinks all help.
If your current site isn’t keeping up, it might be time for an upgrade. At Carpages Dealer Solutions, we build conversion-focused websites designed specifically for Canadian dealerships. From integrated inventory feeds to built-in lead tools, we make sure your digital showroom never closes.
👉 Learn more at dealers.carpages.ca