Dealers | Blog

5 Website Features Every Canadian Dealership Needs to Convert More Leads

Written by carpages | Jul 11, 2025 1:45:00 PM

1. Mobile-Optimized, Lightning-Fast Design

More than half of car shoppers browse from mobile. A slow or clunky mobile experience can cost you a sale. Your site should load in under 3 seconds and adapt flawlessly to any device.

Carpages DealerSite+ websites are built for mobile speed and performance right out of the box.

2. Advanced Vehicle Filters & Smart Search

Shoppers expect to search by year, make, model, price, and even body style with ease. The more intuitive your filtering, the faster users find the right car — and the more likely they are to convert.

Our sites include smart inventory filtering with dynamic search that adapts to what your dealership has in stock.

3. Trust Signals & Easy-to-Find Reviews

Before reaching out, customers want proof you’re reputable. Make sure Google reviews, badges (like UCDA or OMVIC), and warranty info are clearly visible on VDPs and homepage banners.

With Carpages DealerEdge, your local reputation can be monitored and boosted across platforms.

4. Prominent CTAs & Lead Forms

Don’t bury your lead forms. Whether it’s a “Book a Test Drive” button or a financing pre-approval form, CTAs should be easy to find — and fast to fill out.

DealerSite+ lets you customize CTAs based on promotions or specific vehicles, so you never miss an opportunity.

5. Automated Inventory Syndication

Updating your site manually is a waste of time. Make sure your site pulls in updated photos, specs, and pricing from your DMS or feed provider (like DealerPull or vAuto).

Carpages syncs with all major inventory providers — so your listings are always accurate and up to date.

Ready to Upgrade Your Website?

A high-performing website isn’t a luxury — it’s a necessity. With the right tools, your site can become your best salesperson, working 24/7 to bring in qualified leads.

Let’s talk. Whether you’re looking to modernize your site or fully integrate with Carpages’ inventory, CRM, or advertising solutions — our team is ready to help.